Members of the Microchip Alliance joined the Kennel Club at the launch of their new initiative, Chip it, check it, designed to promote the increased use of microchips ahead of their compulsory use in 2016. (2015 for Wales.)
The group was joined by a number of MPs and their dogs, including Neil Parish, chair of the Associate Parliamentary Group for Animal Welfare.
The campaign, which is also backed by DogLost and the other 20 members of the Alliance such as the Dogs Trust, Petlog and Vets Get Scanning, also reminds owners that they should ensure that their contact details are up to date on the microchip database so that they can be easily reunited.
